Branding & Design · 2025
A packaging system for a craft coffee brand entering retail
Full identity and packaging system for a Toronto coffee brand launching in independent grocery.
Client
North & Oak
Problem
A café brand needed to scale from one location to shelf presence in 40 stores.
Approach
Refined identity, illustrated origin bags, retail-first hierarchy, print-ready dielines.
Outcome
Launched in 42 stores across Ontario; sell-through beat category average by 2.1×.
Services used
Branding & Design
