Shopify Development · 2024
Shopify Hydrogen storefront for a botanical skincare brand
Hydrogen storefront replacing a stock theme, with a subscription flow and editorial content model.
Client
Arboretum
Problem
Six-figure DTC brand was capped by theme performance and couldn't ship editorial content fast enough.
Approach
Hydrogen storefront, Sanity CMS for editorial, Recharge for subscriptions, custom PDP.
Outcome
LCP 4.1s → 1.2s; subscription revenue mix grew from 18% to 34% in six months.
Services used
Shopify DevelopmentBranding & Design
